Inside Infomercials
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Introduction
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The Lessons of Direct Response
s
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A Review of Television Marketing - The Infomercial Impact
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Is An Infomercial Right For Your Product/Service?
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The New Medium for the New Shopper
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TV Reaches the Minority Market Better
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The Psychography
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Who Buys Through TV?
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Television: Full Control of Your Marketing
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Passive vs. Interactive Advertising
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Retailing vs. Long Form Television Advertising
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Which Products Work Best?
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Who's Gonna Make It Work?
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Formats & Styles
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Television and Internet Direct Marketing
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The Formula
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How Long Should a TV Commercial Be?
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Back-End Marketing Strategies
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The Production of the Commercial
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It's Magic
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Celebrity Endorsement
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Inventory Requirements
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Response Vehicles
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Order Capture
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Buying Media
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Tracking Your Sales
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Fulfillment
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International Infomercials
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That's A Lot of Work!
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The Downside
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The Rules
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Product Liability Insurance
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Knock-Offs
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What Will They Think of Next?
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The 10 Commandments
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Summary
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Production Outline & Budget Review
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Typical Budget for a 2 Minute Commercial
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Typical Budget for an Infomercial
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Revenue Tracking Examples
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The Future
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Product Analysis Forms
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Acknowledgements
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Recommended Resources
Inside
Infomercials 