a product or service to market in the USA is at
best a very challenging effort. It is also a very
Statistics indicate one should be prepared to
spend at least $8,500,000 to reach the entire
This huge sum makes it impossible for most small
and medium size companies to launch a national
Direct response marketing allows companies to
reach their respective USA market for a tiny fraction
of this cost.
Historically, internationally based companies
would need to enlist an exporter, find a USA importer,
secure a distributor that would either use their
in-house staff or commissioned sales representatives
to sell the product to a retail outlet. In turn,
the retail outlet would hopefully sell the product
to the consumer.
Each of these middlemen’s businesses would
reduce the exporting company’s profits to
a level that would make the venture suitable only
to large companies.
To make matters worse, too often these middlemen
are rarely involved in aggressive sales &
marketing. They tend to position their businesses
as renters of warehouse and shelf space. They
expect the manufacturer to underwrite all the
costs and take all the risks.
Using Global PromiseTM, an exporter can develop
a market and a demand for its products and services
very inexpensively. Even inventory and production
issues are able to be overcome.
With Global PromiseTM an exporter builds its business
and customer base using Direct Response Marketing
An advertising / marketing program is created
by TV Inc. Products are sold and markets developed
as products are sold to paying customers. With
the ease of international shipping alliances,
products are shipped directly from the manufacturer’s
Since the customer pays immediately for the product
via electronic cheque or credit card payment,
there is no invoicing or billing delays.
Local service centers can be organized to manage
warranty service needs.
As the market grows and a customer base is created, access to conventional distribution can be initiated much more reasonably. These middlemen are no longer taking on an unknown product from an unproven company.
To launch a product nationwide using Global PromiseTM’s
strategies and techniques costs less than $200,000
in most cases. And since growth is underwritten
by the profits from sales, no additional capital
expense is required.
If your company has a product that needs to get
on the shelves of stores, in the warehouses of
businesses, or in the hands or consumers, Global
Promise is unquestionably the most efficient and
least expensive vehicle to reach that goal.